Creative Director, Marketing Strategist & Multimedia Producer

Justin McMakin Marketing + Creative Director

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Current Objective

My objective is to locally or remotely contribute my senior multimedia design, production, and publishing experience to a team responsible for business growth, marketing communications, client engagement, integrated content delivery, and brand development.

Establishing and growing brands via multimedia cross channel communications has been my focus through my creative direction, strategic marketing abilities, creative communications skill set, solution focused mindset, leadership strengths, and relationship building character.

By serving more than a hundred businesses over the past 27 years with creative and marketing direction, multimedia production, and discovery facilitation, I have grown to be a valuable asset to senior leadership and marketing teams.

I’m a result oriented team player ready to provide substantial value through innovative and proven creative marketing solutions.

I have a passion for co-creating and managing the execution of strategic marketing plans with creative communication solutions that cause desired results. I enjoy collaborative problem solving that leverages agile design within a planned budget and time frame.

My seasoned abilities for directing, producing, and publishing branded multimedia communications designed to engage a target audience are highly effective for implementing marketing and brand development initiatives.

Here are some examples that demonstrate my ability to provide a substantial ROI:

Canadian Crypto Support: I lead the brand design, creative direction, and produced a multimedia presence, for this cryptocurrency startup. With great confidence in their new brand, the leadership team was able to launch with peace of mind as they focused on business development.

IGA Foodland: I provided creative direction and produced multimedia collateral, while adhering to strict brand guidelines, for a $12 million dollar collect-to-win campaign implemented throughout 250 IGA and Foodland retail locations in Ontario. Each store then experienced an average sales increase of 20% over an eight week period.

Armorware: At the dawn of cloud based applications and SAAS, I was Creative Director for a startup that came to me with what looked like a blank CD and a USB stick. When inserted and then upon reboot they could take over a PC and generate an encrypted private tunnel to an early stage online virtual private network thereby creating fully anonymous internet browsing with impenetrable hardware security. I collaborated with the founders to brand it as Armorware and produced packaging, signage, and a video infused product introduction website to launch it. I then created a pitch deck presentation, a trade show display booth, and acted as a spokesperson to do investor presentations. Over an 18 month timeline we raised $2.3 million dollars and brought the first production run to market.

Organics Delivered: As Marketing Manager, I developed a strategic marketing plan, provided creative direction, did copywriting, produced video landing pages, and collaborated with a Google pay-per-click partner to run a lead generation campaign. Leads were then provided to the in-house sales team to sell $50,000 delivery routes as passive income investments. The campaign budget was only $16,000, but over a nine week period our video landing pages, after AB split testing, generated 113 qualified contacts which translated into $1.1 million dollars in sales.

Newtron Group: I was engaged as the Marketing Manager to position Newtron Group as the authority in the industry of equipment decontamination within the eyes of their primary target market — Canadian property insurance companies. After I refreshed their brand, produced consistent multimedia communications, researched and ghost wrote a book about their field of service, led educational online seminars for insurance adjusters, published statistic driven articles in niche magazines, acted as their spokesperson at industry events, and produced their grand opening, I achieved my mandate. A major claim that simultaneously required the resources of most of Canada’s equipment restoration companies was assigned to Newtron Group, who then led the project including their competitors.

Recent Projects

Raving Fans

I’m results oriented. When I get a project I first discover the objects and desired results. Then I passionately direct, manage, and produce based on strategic planning, budgeting, and cooperation to support innovation and creativity. This vintage circus styled grand opening event is a prime example of my passion and enthusiasm.

Justin McMakin Marketing + Creative Director

Current Objective

Here are some examples that demonstrate my ability to provide a substantial ROI:

Recent Projects

Raving Fans

Let's discover if we should work together!